Boomers around the US are having meltdowns daily when their teenager spends hundreds of dollars on a pair of sneakers. For those of you who don’t know the term Boomer describes a person from the baby boomer generation.
“Back in my day, we didn’t even have shoes… we used potatoes bags, and we liked it!” – The Generic Boomer.
Why do Yeezys cost so much?
Next time a lame Boomer asks why Yeezy shoes are so expensive, blow them away and explain; demand, supply, availability, and quality are just a few things that affect the rapid rise of Yeezy sneakers prices.
Our Favorite Yeezy Sneaker Investment: Adidas Yeezy Boost 350 V2
The History of Yeezy Sneakers
Nike’s Creative Director Mark Smith and the famous hip-hop artist Kanye West’s collaboration came to fruition in 2007 when the Nike Air Yeezy sneakers launched in April 2009.
The most expensive Yeezy sneakers to date are the Nike Air Yeezy 2 SP Red October, with a resale price point ranging from $11,000 to $17,000 that varies depending on sizing.
Before working with Adidas, the musician Kanye worked with Nike on different sneakers such as the Yeezy 2 NRG and Nike Air Yeezy 1.
Both cost a hefty price tag yet don’t come even close to the Red October sneakers!
During that time, the Yeezy red October sold out within just 11 minutes from its initial launch and retailed at $300.
As they don’t make those anymore, you won’t see that retail price ever again.
Today, it is one of the most sought-after modern high-end designer sneakers released worldwide.
On December 3, 2013, Adidas confirmed a new shoe collaboration deal with Kanye West. Case in point, the Adidas Yeezy Boost 750 in “Light Brown” was limited to 9000 pairs and sold out within 10 minutes.
There have been numerous releases such as the iconic Yeezy 350, 750, and 950 since the first Yeezy season on October 29, 2015.
All of which range from $200-$600 at the original retail price. Despite Kanye West’s collection of Yeezy sneakers coming at a massive price point, countless high school and college-aged consumers do not even think twice about throwing around $300 for a pair of Yeezy sneakers.
“I feel spending hundreds on a pair of Yeezys is perfectly fine” states Keffer Smith from Miami. “If I work a few extra hours a week to buy a pair of Yeezys and it doesn’t interfere with my studies, I don’t see one thing wrong with that.”
However, some Boomers are quick to shout down anyone who even thinks about purchasing a pair of Yeezy sneakers.
“My kids will never in a million years get a pair of these hip-hop shoes!” states Kelly Owens Lincoln, NE. “What does a rapper know about designing a pair of shoes anyway? Stick with rapping Kenny”.
On the other hand, some Boomers like the sneakers but wonder “Why are Yeezy sneakers so expensive?” states Karen Jordan in Chicago, IL. “I love Boomers and the way they look and feel. But I just can’t past the price point”.
Karen is not the only boomer who thinks Yeezy sneakers are overpriced. “I will never buy these for my teenage boys, but if they want to save their money and buy them I guess that’s OK.” another Boomer Mom from Chicago states.
Let’s dig into the price of Yeezys and attempt to determine why they cost so much.
Why do Yeezys cost so much?
There are multiple reasons why Yeezy sneakers are expensive, such as being an exclusive luxury item. From branding and marketing to product placement and resale value.
Not to mention, Yeezy sneakers deliver fine craftsmanship made from modern innovative technology.
That state-of-the-art tech serves all the intricate iterations and fashion-forward features everyone knows and loves about Yeezy sneakers.
Kanye West designs the Yeezy sneakers by crafting materials, creating prototypes, adding or removing elements, and overseeing any finishing details to make these sneakers unparalleled in the market.
One of the fundamental reasons Yeezy sneakers are expensive is that they cost more to manufacture than other sneakers.
The majority of Nike and Adidas sneakers cost somewhere between $20 to $40 to make. With Yeezy sneakers being an exception, having a manufacturing cost that reaches $75.
Due to the high-quality, durable materials used, such as Primeknit. Adidas aptly named the material that makes the upper half of the sneakers Primeknit.
The Primekinit fabric comes from a highly lightweight thermoplastic yarn that can be spun and cut in an artistic way to create a unique pair of sneakers.
Then there’s Ultraboost, created by a prominent German chemical company called BASF in the mid-2000s.
The Ultraboost is in the Adidas Ultraboost sneakers. The Ultraboost is the heel cushioning tech crafted from modern small compact and elastic pellets glued together.
The main reason why Yeezy sneakers have a higher price tag is because of their branding.
What do you get when you take the Kanye West brand and combine it with the Nike (or Adidas) brand? You get a billion-dollar product.
“Not many musicians had more influence over the youth of American than Kanye when Yeezys first came out” states Ken Tesker from Deneeze Marketing. “Then you mix the Kanye brand with the Nike brand and BAM you have the product of the century aka Yeezy Sneakers”.
Here are another myth Boomers hold as truth.
Some clever Boomers just love the line “Yeezys are a great product but Kanye is just a figurehead for the company and does next to nothing as far as product design and marketing go”. Matt S. from St. Louis MO. explains.
Well, it’s actually just the opposite. Kanye is very much involved in the marketing and design of Yeezy shoes.
First, Kanye West’s go-getter attitude throughout the years made him become a significant mainstream influence and caused a global outreach that surpassed other competitors in the fashion industry.
Second, part of the launch for Yeezy sneakers was that Kanye West personally gave pairs of sneakers as presents to celebrities such as Kim Kardashian, DJ Khaled, President Obama, Justin Bieber, Brooklyn Beckham, and Real Madrid’s Karim Benzema.
This mindful marketing method instantly worked as free promotion and immediately caused a demand for the Yeezy sneakers.
Limited-Edition And Exclusivity
Yeezy sneakers are exclusive and limited-edition, meaning they come at a limited number per drop. For instance, the most significant number of Yeezy sneakers sold was 1-1.5 million pairs in 2019.
Hence, earning a whopping value of $2.7 billion on the global resale market at the time. In addition to that, this tactic creates scarcity and higher resale value because of its supply and demand factor.
All in all, Yeezy sneakers are budget-friendly for a stylish, high-quality pair of sneakers. Compared to other high-end sneakers such as Dior, Chanel, Hermes, and Prada, the ultra-cool Yeezy sneakers are relatively cheaper.
Even though Adidas is a sportswear brand, it has positioned Yeezy sneakers as a luxury item. These sneakers are not run-of-the-mill in any way, shape, or form for them to cost $20.
The Yeezy 350 boost sneakers boast fine craftsmanship and even won the 2015 Best Shoes Award. From then on there this model receives a decades-long cult following.
Capitalism And Hype Culture
There is a sense of capitalism that surrounds these luxury Yeezy sneakers as status symbols.
Hence, a hype culture quickly emerged and became synonymous with the Yeezy brand. In turn, that association resulted in a cult following thanks to this elite mentality.
These iconic sneakers are constantly selling out within minutes of any of its launches.
There are vast lineups of people patiently waiting for hours to own a pair of these luxury items.
The low numbers of this limited-edition pair of luxury sneakers have kept the demand high and for these sneakers to be big sellers.
Ultimately, this caused the price to get even higher as they’re hard to acquire, which still does not require big spending.
Then resellers create numerous fake accounts to purchase a plethora of sneakers.
Also, scalpers use a specialized software called airboat.com which can automatically buy a pair of Yeezy sneakers before the stock runs out.
What is the Most Expensive Yeezy?
Yeezy sneakers are expensive compared to your everyday sneaker, but for a good reason, as we just read.
Below are the five most expensive Yeezy sneakers ever sold. Good luck on getting your hands on one of these bad boys.
#1. Nike Air Yeezy 1 Grammy Proptyoe ($40,000+)
#2. Nike Air Yeezy 2 SP Red October ($11,400)
#3. Nike Air Yeezy 2 NRG Wolf Grey/Pure Platinum ($9,100)
#4. Nike Air Yeezy 2 NRG Black/Solar Red ($6,000)
#5. Adidas Yeezy Boost 350 Black ($3,400)
Do you now understand why Yeezys are so expensive Boomers?
The Yeezy sneakers are investment pieces that only go up in value as the years go by because with each season, the collection iterations change.
These iconic sneakers have caused brands to create similar colorways and emulate the designs from Nike to Under Armour.
However, in our opinion, none can compare to the original Adidas Yeezy sneakers shown below.
Are Yeezy shoes worth it?
Are Yeezy shoes worth it, you ask? Well, that depends on how much you desire the shoe vs. your income and net worth. If consumer A has a strong desire plus high net worth, Yeezys will be worth it for that particular consumer. If consumer B has a low net worth plus a strong passion for the Yeezy sneakers, then no, the Yeezys are not worth it.
How Much Should Real Yeezys cost?
The cost of real Yeezys sneakers can cost anywhere from $100 to $5,000 depending on the brand. Please email us at email@example.com and we will provide an estimated value of a Yeezy shoe.
What's so good about Yeezy?
The Yeezy sneaker stands out from other sneakers due to DESIGN and the name associated with them in one Kanye West.
How much does it cost Kanye to make Yeezys?
The amount of money it costr Kanye West to make a pair of Yeezy sneakers is $76 give or take $10 depending on the Yeezy show style.